A Great Idea? Or a Supremely Bad One?

Here's a link to the latest money making venture proposed by the State of California: ad displaying digital license plates. Yes, you read that correctly. Ads on digital license plates.

A host of interesting questions just beg to be asked regarding this idea, the first one being: isn't the whole idea of license plates a way to quickly convey valuable information about a vehicle and it's owner, and nothing else, when checked by the DMV? Even personalized license plates, which may double as an ad for the car owner's business, still function as an vital piece of information that doesn't really distract from it's primary intended purpose. And speaking of inattentiveness, wouldn't an ad that kept changing on a car in front of you be considered a dangerous distraction as it would lure your attention away from the business of keeping your eyes moving and on the road, thus preventing an accident?

Of course, those pushing for the new fangled plates say all those concerns are being addressed as we debate this exciting opportunity. Are they truly, one wonders?

California lawmakers consider license plates that flash ads

What are your thoughts regarding this...ahem...interesting idea? Good, bad or...meh (shrugs shoulders)...?


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